The Journey / How we work

The Journey to achieve online success can be a long road. We make sure that road is as smooth and cost effective as possible. We make sure to use the best tools for the job to make the process as easy as possible.

We work with all our clients to ensure that their website truly represents who they are and do. During the development process and long after the site has been launched. We work with all our clients over time after the website is launched to make sure that their website is bringing our clients sales and leads.

Design and development of websites can be a very complex undertaking. Through deep understanding of the process we have created a seamless process which is outlined below. We strive to use the best tools to organize our workflow with our favorite tools which is also listed.

We begin each project by understanding the client and the project inside and out. We become the custom or reader and bring in the team to ask questions and bring to light potential issues in the current system. We then create a solid plan for success and offer ideas that can help your business beyond just the website.

Our Process

  • Step 1 (Week 1) Discovery

    The first step is to learn about your company and how it works. Website development is not just about design & code. It is about solving problems for our clients. This phase we create a solid plan to provide the best possible web platform that will work best for our client and their customers.
  • Step 2 (Week 2) Content Wireframes

    Page wireframes are created for all pages. We use Balsamiq HQ to create sketch type layouts of how your content can be organized on your website. This is an essential part of the website development process as it prioritizes your content on your website. Page wireframes gets the ball rolling and sets the "blueprint" of the entire project before the designs are created.
  • Step 3 (Week 3) Design Comps

    Designs for all pages created in Adobe XD and provided in PDF format. We custom design all our web design projects and do not use predesigned templates. This gives you a custom look for your website and allows the site to look exactly how you need it to look. Typically, multiple versions of the website homepage is provided and then we combine all the best features of the designs provided into one main design.
  • Step 4 (Week 4) Development

    Development. Coding of designs into the live product. We create a development version of your site that is hidden from public view. The designs are coded into a mobile / responsive style so that your website looks good on all devices. Your site is tested from page to page and adjustments are made until the site is perfected.
  • Step 5 (Week 5) Testing & Adjustments

    Your site is tested from page to page and adjustments are made until the site is perfected.
  • Step 6 (Week 6) SEO

    Implement remaining SEO scope to the developed website. Much of the Search Engine Optimization task are performed during development. During this phase we make the final implementations to the site so that is is viewed favorable by search engines.
  • Step 7 (Week 7) Site Launch

  • Step 8 (Week 8) Training, Ongoing Support, & SEO